Fashion Advertising Agency
At Beloved Media we are a boutique fashion advertising agency - a new, exciting creative communications agency specialising in marketing and communication for fashion, lifestyle, luxury and premium brands as this is our experitse.
There is more to creating a successful fashion advertising campaign than just creating a pretty picture. Previously fashion brands chose to work directly with photographers and stylists but today there are new fashion advertising agencies like Beloved Media who specialise in this sector. Fashion advertising and marketing agencies offer expertise and experience in branding, marketing and communication. This enables the creation of stronger marketing material that can be used across all marketing and branding touch points. Fashion brands are increasingly aware of the potency of using digital film and new technologies to communicate to their audience. At Beloved Media we believe in really understanding your brand. We ensure we convey your marketing message as creatively and effectively as possible through the fashion photography or digital film that we produce.
Founder, Jenny White trained at Central Saint Martins in graphic design and focused her energies on becoming an art director with a flair and edge for the fashion and luxury sector. Her first job as a fashion art director was at a boutique fashion art direction agency in Hoxton where she spent four years travelling around the world working on different advertising and art direction projects for brands such as Pringle, Amanda Wakeley and Bodas. Jenny continued working as a consultant fashion art director at Four IV working on fashion branding projects for luxury retailers Harvey Nichols and Mulberry and later at EURO RSCG.
Fashion advertising agencies cover not only fashion but beauty, cosmetics and everything to do with lifestyle consumer brands.
Beauty and cosmetic advertising is an interesting parallel to the fashion advertising scene. Both inextricably linked and complementary industries, beauty and cosmetic advertising is similar in the way that it is appealing to the same target customer and often using the same language. Fashion, style and beauty are key to both.
The fashion advertising world is strangely quite small and many fashion brands often know each other very well. So much shared information and direction perhaps makes it even more difficult to really stand out in an ever more competitive market. The challenge for fashion brands is to use their advertising so effectively that not only does it provide a very real return on investment but most importantly distinguishes the fashion brand in the marketplace.
New markets for luxury fashion brands such as China, India and Russia mean that the best advertising and fashion branding must now understand how to talk to audiences across cultural diversity. This is an enormous challenge and we at Beloved Media love producing visual communication and direction for international fashion brands.
At Beloved Media we are well equipped to communicate your values with passion through effective, creative, marketing material.