Beloved Media is a communications agency and marketing agency specialising in branding, advertising, digital design and film making for the luxury, beauty, media, fashion and travel industries.
We believe in creating strong marketing campaigns that really answer your brief and get you noticed. Whether it is creating a campaign to market a new product range or a particular collection. Or you are looking to re-vamp your brand by communicating a newly defined marketing message, we can help.
Our real skill is understanding your brand and working with you to communicate strategically through the creative material that we produce. Our management team is a strong partnership of 5 people. We have experience in luxury branding and fashion advertising alongside traditional marketing, advertising and copywriting.
Two examples of communicating a marketing message are through our work for Merino Wool and our work for Eco-Boudoir. Both brands had a marketing message that they wanted to share and communicate with the world. Woolmark were selling less wool and the price of wool was increasing. So our innovative strategy was to promote Merino Wool as the ultimate luxury fibre to fashion designers around the world. We created the NO FINER FEELING marketing platform that has been a huge success story. Our latest AW2011/2012 campaign for Merino Wool communicates that fine feeling, the emotion associated and felt when naked skin touches the amazingly luxurious fabric, throughout both the photographic fashion advertising campaign and the fashion film that we created.
As a marketing and branding agency we launched the world's first organic lingerie brand Eco-Boudoir. As well as creating the brand identity, packaging, website and all photographic printed material, we came up with the idea for a marketing campaign that really shouted about the brand's ethical values, without effecting the luxurious brand identity that we had created. Our communications campaign was to create a viral film that would be shared through social media to create as big an impact as we could to our target customer (the un-converted ethical consumer) As a marketing agency we had succeeded. We collaborated with the BBC film club, we raised sponsorship from larger, well established ethical retailers to fund and support the project. We launched 'Pants Exposed - Know What's In Your Knickers' at the Declaration of Human Rights Festival. The controversial fashion film was projected onto the exterior wall of the Royal Festival Hall. The film was shared through social media across the globe. London Fashion Week and Toronto Fashion Week showed the film in 2009. Pants Exposed was shown on The Sun online, The Guardian, talked about at the Ecologist and Le Figaro and shown at the The Salon de La Lingerie (International lingerie trade show in Paris) where the French press published hundreds of articles. (140,000 hits on youtube)
As a marketing agency we are full of ideas and promise to get your brand where you want it to be.
If you are unsure what you want to communicate but know that you need to say something to get your business known and in front of your target customer. As a communications and marketing agency we can research your business and marketplace and create a strategy that really works for you. Once we have developed that marketing and communications strategy we will execute the plan in the most appropriate and effective way for your target customer.
Hopefully this is enough to get you excited about us. Please get in touch and let us know how we can help.