ECO-BOUDOIR

BRIEF: To launch the world’s first organic lingerie brand into an already crowded luxury lingerie market

CHALLENGE: To communicate the ethical and organic nature of this new brand without compromising its claims to luxury

SOLUTION:
- Created the brand identity - brand name and strapline - Eco-Boudoir - Luxury With A Conscience
- Designed beautiful, luxurious packaging made from recycled paper, silk ribbons and recycled tissue paper
- Each season’s collection was inspired by a different part of the natural world, with a strong focus on print design
- Names of prints would be a combination of a word evoking luxury and a word from nature; Ruby Cherry, Diamond Leaf, etc
- Created a website superimposing fashion imagery onto the parts of the natural world that had inspired the collections
- Visit the website

RESULT:
- Collections were sold through Harrods, Harvey Nichols, John Lewis and Barneys NY
- Diffusion range was launched with M&S
- The brand received extensive coverage in all publications ranging from the Financial Times to Italian Vogue.
 

 


Fashion Branding & Fashion Art Direction