Brand Communication & Creative Direction
3D & Digital Design
Web Design & Development
At Beloved Media, we keep it simple. Our job is to convey your marketing message to your customer. We do this through which ever media is best. We work with them all.
Advertising - Woolmark's brief was simple - the price of wool was increasing and people were buying less natural fibres. They wanted to hugely increase sales and awareness. So our creative marketing strategy was to promote Merino Wool as a luxury fibre to fashion designers around the world through a global creative marketing and fashion advertising campaign
Fashion Film - Woolmark needed to drastically change perceptions of wool as a fabric, that wool isn't just heavy and itchy. We responded by creating a fashion film, with a landscape made solely of merino wool, a sensual wonderland. A curious girl walked innocently through the forest, exploring the feeling of the soft, fine, wool against her skin
Viral Campaigns - Eco-Boudoir needed to communicate a strong marketing message about pollution caused by the textile industry. We created the viral film 'Pants Exposed - Know What's in Your Knickers' - a hard hitting campaign film with a cheeky twist. Projected onto the Royal Festival Hall, London and screened in 2009 at Toronto Fashion Week and London Fashion Week.
135,000 hits on youtube
Digital Design - Eco-Boudoir needed a sumptuous website that communicated its brand clearly and showed its delicate, luxurious collections to wholesale buyers. We took imagery from the inspiration of each collection and integrated this into the website design to communicate a clear marketing message
- Panchal, cutting edge luxury car and bike designer needed a website that was unlike anything already out in cyberspace. We are currently creating a truly unique, futuristic website to match his creative genius
Retail Marketing - Gap Denim wanted to compete with the likes of Diesel. Using bold imagery and graphics we created a radically new look for their Denim area instore. We turned their window display imagery on its head...literally - with enormous denim clad legs sprouting upwards and 3d denim structures for mannequins to climb through
Branding - Eco-Boudoir was born and needed a brand identity. We created a logo with the strapline 'Luxury with a Conscience', clearly balancing the ethical and luxury fashion values of the brand. We created all the creative marketing material: the logo, website, photography, packaging, campaign film - everything that defined the fashion brand
That should be enough to get you excited about us. We look forward to hearing from you.